HSBC and the Sevens
The Rugby Sevens is held in 10 cities worldwide and HSBC is the principle sponsor since the event locations match the target markets for the bank. Each Sevens weekend involves corporate entertaining and we are pleased to have supplied promotional products for these events. The rugby stress ball, with a full four colour print, was sourced directly from the Chinese manufacturer and the full size rugby ball giveaway from India, the source of all high quality rugby balls.
Because we want our flagship events to leave a lasting legacy, we invest heavily in grassroots activity.
HSBC are fairly recent sponsors of cycling sponsoring not only the British Cycling team but also a lot of community events. One such event was CITY RIDES, a series of cycling events for the public held in 14 cities across the UK. As part of trying to create a memorable day for the participants it was decided to give away a branded old fashioned cycle horn. Sourcing 20,000 cycle horns which could be made in the pantone colour and printed with the HSBC logo was a challenge but we found a source in China. This is the sort of project we love – difficult to keep within budget and the corporate guidelines but well worth it when it comes off!