What is Integrated Marketing?

When you are developing a marketing strategy, you want to make sure that each of your channels fully integrates with one another. You want to make sure that everything is linked to make sure that customers aren't lost and more leads can be found. Here's what you need to know about full marketing integration.

Internal Marketing - Creating a Powerful Brand

Branding is not the job of the few. It is about corporate unity. Without internal marketing, your brand is never going to reach its highest potential. Whilst your brand image is dictated by your external stakeholders, your brand identity is at risk unless you have a happy place of work.

The Power of the Marketing Mix

The marketing mix is the foundation stone for every marketing effort. By following these guidelines, you can unleash your potential as a organisation. Let these simple steps help guide you towards a more meaningful marketing strategy.

Market Segmentation and Promotional Products

What is marketing segmentation? Can you tell the difference between concentrated and differentiated marketing? What is the best way to approach your audience and what would the best promotional sports products be?

What is a Brand?

What is a brand? It is not a company, not the name of the organisation. It is not the logo. A brand is the personality, the people that make up your organisation and the reputation you build.

How to Use Promotional Products Effectively

Promotional gifts are a proven success in a marketing strategy, but there is a science to it. Here is the guide to how to use promotional products in order to not only promote your business, but to actually generate sales.

How Giving Out the Wrong Promo Gifts Can Ruin Your Sale, and Your Brand

Are you giving out the wrong type of promotional product? We recently got some and it got us chatting about whether choosing the wrong gift could not only bring a sale to a halt, but actually ruin the image of your brand entirely.

Staying Environmentally Friendly With Promo Products

It's important not just as a brand, but as a human, to stay as environmentally friendly as possible and minimise the damage we are going to cause to our planet. Here are our tips for staying as "green" as possible when it comes to the promotional products industry.