When the sun shines and people take to the sand, make sure their summer joy is accompanied by your own branded items, from bottles to frisbees to beach balls. With the positivity of the summer fuelling their days, associate your brand with sun and smiles.
One of the issues faces greets all marketers is the subject of Return on Investment (ROI), and the justification of spending on one form of advertising or another. This article discusses this issue in the context of promotional merchandise and identifies the difficulties of measuring an absolute ROI. We will also see that it is possible to compare to other forms of advertising to determine cost effectiveness.