Dynamic, fast-paced, and passionate, hockey is a fantastic spectator sport, and undeniably great to play. Take your brand to the ice rink or astro turf for your next marketing campaign, with these customised field hockey balls, and ice hockey pucks.
Many very successful brands have reaped the benefits of cobranding - this is when two brands come together in partnership to advertise and promote the brand values of both. The aim being to be more than the sum of the parts.
One of the issues faces greets all marketers is the subject of Return on Investment (ROI), and the justification of spending on one form of advertising or another. This article discusses this issue in the context of promotional merchandise and identifies the difficulties of measuring an absolute ROI. We will also see that it is possible to compare to other forms of advertising to determine cost effectiveness.