2018 FIFA World Cup

Every four years, football fans around the world gather to watch this incredible tournament. A summer of celebration and heartbreak, there is nothing that compares to the World Cup. With 3.2 billion people tuning in for this momentous event in 2014, and with over one billion people watching the final (20 million of them from the UK), the attention of everyone is focused on the football.

Everywhere will be hosting themed publications and events, now is the time for yours.

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Wimbledon

What sums up Wimbledon better than relaxing in the sun with strawberries, a glass of champagne, and the electrifying tension on each and every court? With over 493,900 people attending the tournament over 13 days in 2016, it made this tournament the most attended sporting event in the UK that year.

Time to serve up an absolute ace of a marketing campaign.

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Le Tour de France

Le Tour de France is the largest attended annual sporting event on the planet, with 2.6 billion people either tuning in on their TV or watching the cyclists race by in real life. Cyclists and sporting fans watch these teams race up inclines, and take to the road themselves. The summer is completely full of people on country roads; pubs have three times as many bicycles parked up outside.

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The British Open

With over 173,000 people attending the British Open in 2014, these 8 days are an incredible spectacle, with golfing fans from all over the country feverishly keeping an eye on the leader board, taking to the course that weekend no matter what the weather forecast might say. People not sure on the sport tune in and see what the fuss is about and are captured by the game’s magic.

With your good work and your own promotional items, they’ll be captured by your magic too.

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Women's Hockey World Cup

The 14th Women's Hockey World Cup is taking place this year, the best field hockey players in the world gathering in London for an unforgettable tournament.

There are 16 teams in the tournament, with England sitting in Pool B with the United States, India and Ireland. The England national field hockey team has the silver medal three times at the Commonwealth Games , and will be hoping to steal the title from previous winners The Netherlands.

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European Championships

The start of August brings the start of the European Championships, where athletes from all sorts of disciplines come together to compete against the other countries in a testing and entertaining challenge.

Sports in the European Championships:
Athletics, Swimming, Diving, Cycling, Golf, Gymnastics, Rowing and the Triathlon.

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Women's British Open

Royal Lytham & St Annes are going to be home to the highest level of British golf in August as some of the greatest women players in the world convene in England for an incredible tournament. With In-Kyung Kim, the winner of last year's tournament, back to defend her title, will anyone stand against her?

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US Open

Clinging on to the end of the summer feeling, athletes are heading to the US Open for another major tennis tournament. Fresh from Wimbledon and looking to improve, join defending champions like Rafael Nadal and Sloane Stephens in New York.

With tennis fans in love with the game since Roland Garros and Wimbledon, this is the last chance of the summer to get the perfect promotional products. With branded tennis balls, stress balls and polo shirts, make the impact your brand needs.

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