What is the product life cycle? How can we use the model to help improve the level of profits for each product sold?

We at Pavilion love sport, but we also love our planet and world around us. So, if you are looking for a brand new place to search for eco friendly promotional products, we have the perfect new home for you.

When you are developing a marketing strategy, you want to make sure that each of your channels fully integrates with one another. You want to make sure that everything is linked to make sure that customers aren't lost and more leads can be found. Here's what you need to know about full marketing integration.

Branding is not the job of the few. It is about corporate unity. Without internal marketing, your brand is never going to reach its highest potential. Whilst your brand image is dictated by your external stakeholders, your brand identity is at risk unless you have a happy place of work.

It's so, so important to buy from a specialist in promotional products. We've already covered the problems you can face with quality and communication, but there is another step. This third part in our series is about culture and credit.

This is a second part in a series of posts detailing just how important it is to come to a promotional product specialist when buying these types of gifts. We covered how quality cannot always be trusted. Now, we discuss the importance of language.

This is the first part in a series of posts as to why we believe it is an essential to buy from a promotional product specialist. This first post talks about what's most important in promo gifts, and that is quality. Keep an eye on for our other upcoming posts about language and culture & credit.

The marketing mix is the foundation stone for every marketing effort. By following these guidelines, you can unleash your potential as a organisation. Let these simple steps help guide you towards a more meaningful marketing strategy.