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What is Integrated Marketing?

When you are developing a marketing strategy, you want to make sure that each of your channels fully integrates with one another. You want to make sure that everything is linked to make sure that customers aren't lost and more leads can be found. Here's what you need to know about full marketing integration.

Internal Marketing - Creating a Powerful Brand

Branding is not the job of the few. It is about corporate unity. Without internal marketing, your brand is never going to reach its highest potential. Whilst your brand image is dictated by your external stakeholders, your brand identity is at risk unless you have a happy place of work.

Why You Should Buy From a Promo Product Specialist - Part Three

It's so, so important to buy from a specialist in promotional products. We've already covered the problems you can face with quality and communication, but there is another step. This third part in our series is about culture and credit.

Why You Should Buy From a Promo Product Specialist - Part Two

This is a second part in a series of posts detailing just how important it is to come to a promotional product specialist when buying these types of gifts. We covered how quality cannot always be trusted. Now, we discuss the importance of language.

Why You Should Buy from a Promo Product Specialist - Part One

This is the first part in a series of posts as to why we believe it is an essential to buy from a promotional product specialist. This first post talks about what's most important in promo gifts, and that is quality. Keep an eye on for our other upcoming posts about language and culture & credit.

The Power of the Marketing Mix

The marketing mix is the foundation stone for every marketing effort. By following these guidelines, you can unleash your potential as a organisation. Let these simple steps help guide you towards a more meaningful marketing strategy.

Market Segmentation and Promotional Products

What is marketing segmentation? Can you tell the difference between concentrated and differentiated marketing? What is the best way to approach your audience and what would the best promotional sports products be?

What is a Brand?

What is a brand? It is not a company, not the name of the organisation. It is not the logo. A brand is the personality, the people that make up your organisation and the reputation you build.