The marketing mix is the foundation stone for every marketing effort. By following these guidelines, you can unleash your potential as a organisation. Let these simple steps help guide you towards a more meaningful marketing strategy.

What is marketing segmentation? Can you tell the difference between concentrated and differentiated marketing? What is the best way to approach your audience and what would the best promotional sports products be?

What is a brand? It is not a company, not the name of the organisation. It is not the logo. A brand is the personality, the people that make up your organisation and the reputation you build.

Promotional gifts are a proven success in a marketing strategy, but there is a science to it. Here is the guide to how to use promotional products in order to not only promote your business, but to actually generate sales.

Are you giving out the wrong type of promotional product? We recently got some and it got us chatting about whether choosing the wrong gift could not only bring a sale to a halt, but actually ruin the image of your brand entirely.

It's important not just as a brand, but as a human, to stay as environmentally friendly as possible and minimise the damage we are going to cause to our planet. Here are our tips for staying as "green" as possible when it comes to the promotional products industry.

The bag is a perfect promotional tool, as it's an item used and carried everywhere, helping your brand exposure as much as possible. However, in order to do this, you need the bag to be the right one. So, here is our small guide to picking the perfect type of bag for your campaign.

2018 has been an incredible year for sport, and 2019 is going to be just as big. Here are the top events coming next year that we recommend you start thinking about the marketing campaigns you may want to run alongside them. With the help of these events, you can capture your audience's attention in an amazing new way.