Promotional products are a proven success in a marketing strategy, but there is a science to it. Here is the guide to how to properly use promotional gifts in order to not only promote your business, but to actually generate sales.

Are you giving out the wrong type of promotional product? We recently got some and it got us chatting about whether choosing the wrong gift could not only bring a sale to a halt, but actually ruin the image of your brand entirely.

It's important not just as a brand, but as a human, to stay as environmentally friendly as possible and minimise the damage we are going to cause to our planet. Here are our tips for staying as "green" as possible when it comes to the promotional products industry.

The bag is a perfect promotional tool, as it's an item used and carried everywhere, helping your brand exposure as much as possible. However, in order to do this, you need the bag to be the right one. So, here is our small guide to picking the perfect type of bag for your campaign.

2018 has been an incredible year for sport, and 2019 is going to be just as big. Here are the top events coming next year that we recommend you start thinking about the marketing campaigns you may want to run alongside them. With the help of these events, you can capture your audience's attention in an amazing new way.

The season of winter is approaching, and so you might want ideas for Christmas party presents for your staff or a new set of promotional products to send out to your clients as a thank you. Here's our suggestions.

A few games from the NFL are played in the UK every year. This season, one of us went along to see what all the fuss was. If you're wondering what going to an American football game is like, and whether it's worth it, then here's your answer from our resident American football fan, our Marketing Executive, Sam.

Basketball is one of the most popular sports in the USA, along with football and baseball, with a huge following. Whilst the UK has a growing fan base it has yet to see the dizzy heights of the USA. Nevertheless, there a number of US companies in the UK and the sponsorship opportunities are available for much lower cost. So – a basketball as a giveaway – well here's some things you should know.