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Cycling and Sevens for HSBC

Sports sponsorship is a way of promoting our brand, engaging our customers, inspiring our staff and connecting with the communities we serve.

Giles Morgan

Global Head of Sponsorship and Events at HSBC


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We’re a team of sports and promotional product fanatics that put passion and innovation into every idea and project. Get to know us a bit better.

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The Growing Popularity of Cycling - An Opportunity for Marketers?

Last year HSBC announced a six year sponsorship deal with British Cycling starting Jan 1 2017.So the question is why? Why cycling? HSBC is huge sponsor of sport from Wimbledon to the British Open and Rugby Sevens, so sport is important to them but cycling?

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