Bowl over the competition with your campaign and your choice of promotional cricket merchandise, customised with your own logo. With your choice of cricket balls and bats, you can take your brand down a whole new sporting direction, with the likes of the Ashes and T20 tournaments as your centre pieces.
Choosing the right marketing campaign is a real test but walking to the crease with cricket is sure to make those stumps fly with your company or club logo printed onto your choice of custom cricket balls, bats and more merchandise.
One of the issues faces greets all marketers is the subject of Return on Investment (ROI), and the justification of spending on one form of advertising or another. This article discusses this issue in the context of promotional merchandise and identifies the difficulties of measuring an absolute ROI. We will also see that it is possible to compare to other forms of advertising to determine cost effectiveness.